Which artist's stock will rise and whose will plummet?

Investors could soon bet on which direction the art market will go with the development of an art market index.

It would obviously be interesting to know the identity of the 15 artists the London-based Art Trading Fund have lined up to join their speculative venture, which plans to develop an art market index, much like the Dow of the traditional stock market. Their stated aims, which include the following - "We're not looking for risk. We look at each artist as a mini-business. We look at their track record for the last three years and if they have a following" - do fill the soul with depression.

No risk? Then why bother? The clever money is in the buyers who have taken a chance on a rogue outsider...
Who's interested in a reliable, safe artist anyway?

from Guardian Unlimited
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