Why is Crucial to Serve Alcohol at Gallery Openings?

Ruth Vered Explains Why It’s Crucial to Serve Alcohol at Gallery Openings.
The East Hampton art gallery owner Ruth Vered, who was arrested for serving wine without a permit at an opening earlier this summer, says it's easier to get people to drop $100,000 on a piece of art if they're not sober. [from nymag]

The Vered Gallery, at 68 Park Place in East Hampton, was shut down by police order during the height of its opening Memorial Day Weekend reception featuring an exhibition of well-known international fashion photographer Steven Klein.
regiaart.com
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